New information now comes at us at a blistering pace.
A key differentiator in success is the ability to quickly assimilate and apply new knowledge. And it's important that you can maximize the results you want to get out of a book. In the realm of non-fiction, whatever you read is presumably because you want to retain and absorb as much new information as you can.
Here are 5 tips to get the most out your non-fiction reading.
Have A Purpose
Be clear on what you want to get out a particular book.
Don't consume just because its there. There are hundreds of relevant books you could choose to spend your time and attention on at any time.
Be extremely selective in deciding what you are going to invest your time and energy into.
Once you do that be clear on your purpose. Think about what you want to get out of that particular book. And if you're not clear, select something else.
One key tip is to focus on books that will help you with your largest challenge.
Limit your projects and focus to ONE business (and possibly ONE personal goal) at a time.
This will help you get more done by the maxim simplify to maximize.
2. Teach it
The biggest thing I've learned is that if you can teach something, you know it. There are different levels of knowledge (much like different levels of awareness for example), and being able to teach concepts to somebody else means you have mastered that level.
This is something we have pioneered in our delivery of training for our MHUB course. We call it the “Mastery Method” of learning.
So go into any book with the idea that you want to understand this so well you could teach it to somebody else – or at least have a heck of a conversation about an expert in that field.
3. Mental connection
Read actively. Re-read important sentences as you would a highlight.
Take a few moments to ponder important points and think them through – especially if you think they can be applicable to your own life or business.
Knowledge is everywhere. Understanding how to apply it to your own situation is the “new black.”
More than ever, context is important. Where you get your information from is key. Try to keep this in mind as you assimilate new information.
4. Visualize yourself mastering it.
When are you are away from the book, spend some idle time not jumping on your smartphone, but mulling it over in your mind.
Think about how it could be applied in a new way.
Pattern is the enemy of thought.
5. Implement immediately.
Take the biggest core idea and put it into action now!
The quicker you can put it into action (literally hours!) will help cement the new knowledge into your brain.
As Joe Vitale says, “Money loves speed.”
So take action now.
I also love the concept I learned from David Allen of GTD/Getting Things Done fame.
He posits that if something – even something relatively unimportant takes 2 minutes or less to handle, just do it now and get it over with.
What are you going to right now?
Quick guide for winning online in whatever you do.
(You might want to print this!)
Step 1: Clarity
Clear your clutter. Clear your desk. Breathe. Get focused.
You have to be in the present to win.
Step 2: Research
A good marketer spends his/her time planning. Study your competition. (Really study them, don't do this randomly.) Take notes. Find their ads. Find their product offers. Research keywords. Research best monetization points. Research to find opportunities on YouTube and in paid advertising.
Time spent in quality research mode will shave an INCREDIBLE amount of time from your path to success.
It's ok if you find a better idea and re-do this step. Happens all the time.
Currently, I am using this tool to research. What you can do with it is off the hook.
Step 3: Implement
Run like the wind in the direction you have chosen.
Ignore obstacles and especially distractions.
Consider doing your own webinar. In most cases, except for possibly e-commerce, it's the fastest way to profit.
Step 4: Advertise and Scale
You need to run paid advertising, or you don't have a sustainable business. Posting on social media is not enough.
I will be doing a training on advertising in the near future.
Step 5: Refine
I'm all about Kaizen….the Japanese management principle of “constant innovation.”
See what areas you can improve on or outsource.
Reach out to somebody who can help you.
Stay the course.
We live in a snap- decision world. We are all constantly bombarded with ads, messages, notifications, and texts.
More than ever, you will be judged by how you write and communicate.
As an English major in University, I understand good grammar. But even as I write this post, I have a browser addon called Grammarly that is altering and fixing up my grammar and typos.
With little information to go on, and the need to quickly make decisions, having bad grammar is highlighting the gap between the educated and the uneducated.
Now as a copywriter, I understand not everything online NEEDS to be written in proper grammar.
Sometimes. You. Need. To. Create. An effect.
But be that as it may, the biggest problem with online grammar is the use of wrong words. I have to admit this is a pet peeve of mine. Let me give you some examples.
You look uneducated when you misuse the word there/their/they're. Or when you misuse the word too/two/to.
These are actually very simple examples that you can miss because even though technically they may be spelled correctly (and therefore not picked up by spell check) but still leave a distinct mark on your literacy.
So this addon, Grammarly can sit on top of your browser and not only correct spelling, but also grammar because it understands the context. So this can help you look smarter on Facebook, with your YouTube comments, with your Google Docs or anything else you do on your computer.
So remember, people, are already judging your and your skills by how you communicate in written form. So look sharp – and put the best you out there.